incentive planners fortunate enough to be
in attendance, demonstrating the depth of
Australia’s creativity in event delivery.
Brisbane was the site of Dreamtime 2017
because the destination has made a substantial investment in infrastructure, hotel builds,
new incentive products, and experiences.
“Brisbane is a progressive, growing, and
globally connected city; we are quite liter-
ally Australia’s front door to the rest of the
world,” said Lord Mayor of Brisbane Graham
Quirk at the event. “Dreamtime 2017 is
an opportunity for us to demonstrate that
Brisbane is a unique city that offers creative
and fun incentive experiences.”
The first day started with an opening
ceremony that featured dancers from the
Aboriginal Performing Arts College and in-
novative use of choreographed LED lighting.
It ended with fireworks over the Brisbane
River and the city’s bridges, City Hall, and
other sites bathed in silver and blue, the colors of Dreamtime 2017.
Attendees had the opportunity to take a be-
hind-the-scenes tour of the new W Brisbane,
set to open in March on the Brisbane river-
front. The luxury hotel will offer 312 guest
rooms and 32 suites, views of the Brisbane
River, and signature W comforts and ame-
nities. W Brisbane features approximately
11,840 square feet of event space spanning 11
rooms, with configurations available to host
events from 16 to 750 guests.
Next on the itinerary was a visit to the
Howard Smith Wharves precinct, a historic
riverfront site that is undergoing a large-scale
renewal that will transform one of the city’s
last working wharves into an entertainment
precinct below the city’s iconic Story Bridge.
The site will include a five-star Art
Series hotel with 164 rooms, function and
event spaces to accommodate more than
1,000 guests, a craft brewery, and a variety
Dreamtime 2017 included a networking
reception at Eleven Rooftop Bar with some
of Brisbane’s best-known citizens joining
the group to share their stories. Acclaimed
dancer Li Cunxin, World Welterweight
Champion boxer Jeff Horn, and others
shared why Brisbane is their home.
The closing night dinner held at the
Queensland Art Gallery’s Watermall wowed.
Japanese artist Yayoi Kusama’s art installa-
tion Narcissus Garden 1966/2002, currently
on display at the Watermall, provided a
dramatic setting where more than 260 guests
were treated to a specially created, multisen-
Long tables with built-in LED lights that
changed in sequence with performances was
just one of the creative elements of the evening, which also featured menus written in
special invisible ink that could only be seen
using ultraviolet torches provided to guests.
As dinner progressed, Australian artist
Sophia Mary Mac created a piece of live digital art on the Watermall’s 79-foot-by-31-foot
wall, inspired by the events of the Dreamtime
“Hosting Dreamtime was the ideal
demonstration of how Australia’s talented
event organizers and companies bring to
life creativity, hospitality, and a sense of
occasion,” says John O’Sullivan, Tourism
Australia’s managing director. “The location was chosen specifically to leave
our Dreamtime delegates with a lasting
impression of Brisbane and Australia.
The night was designed to showcase that
Australia delivers not just excellent customer service and technical innovation,
but truly imaginative events that can raise
an incentive event from rewarding to a
truly memorable experience.” n Questions
or comments? Email email@example.com
“[Dreamtime] was designed to showcase that
Australia delivers not just excellent customer
service...but truly imaginative events.”
— John O’Sullivan, Tourism Australia
continued from page 49 Left to right: The Riverbar & Kitchen along the Brisbane River; icons such as the Sydney Opera House are among the attractions that keep groups returning to Australia