combined with mobile events apps, they
can provide a goldmine of information
about participants’ likes, dislike, interests,
movements, and more that can be used to
improve future events and to provide customized marketing content based on the
participants’ individual needs.”
6)IRTUAL AND HYBRID MEETINGS MULTIPLY
For the second year running, Ball predicts
that 2016 will see an increased use of vir-
tual meetings technology. He’s not alone.
One third of the respondents to Successful
Meetings’ trends survey said they planned
to hold more virtual meetings in the com-
ing year, compared to just 2 percent who
will plan fewer. This was far and away the
biggest increase in any type of meeting re-
ported. Hybrid meetings were second, with
nearly 17 percent planning more, and 2
percent planning fewer.
The top reasons planners use virtual/hy-brid meetings are to reach a broader audience, save on costs, and to reduce travel and
time out of the office, according to Amex. It
also found that only 13 percent of planners
surveyed say their company has a clearly defined virtual meetings policy or strategy.
Even with a strategy, Ball is not a fan.
“Webinars and other virtual meetings are
great for short information exchange,” he
says, but that “ 30 to 45 minutes is usually
the maximum you can expect someone to
pay attention to a webinar while sitting in
front of a monitor. Meetings, on the other
hand, take people to a more focused envi-
ronment with fewer distractions. As long
as attendees are informed, entertained, and
fed, event hosts can keep them engaged for
days. The opportunities for networking,
brainstorming, and relationship building
are usually far greater at face-to-face events
than online.” SM Questions or comments?
Read more about IMEX’s predictions for 2016
Meet First. Explore Later.
With nearly 250,000 sq. ft. of meeting space (including the newly renovated Meydenbauer