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• Cover Story: Read more about IMEX’s
predictions for 2016 at:
• Read an expanded version of the “Going Off
Course” feature about creative golf events:
• Take an in-depth look at California’s tourism
• Get full results of the Successful Meetings
“2016 Meeting Trends Survey” at:
06 I Editor’s Letter
“Have it Your Way” may be Burger King’s old
slogan, but the rise of new event apps and other
technology is making it a fitting catch phrase
for the meeting industry in 2016.
By Vincent Alonzo
08 I Letters to the Editor
Uber, Airbnb, HomeAway, and Lyft may
be getting all the headlines, but there’s another sharing-economy service that planners
might want to add to their arsenal.
Edited by Andrea Doyle
10 I Travel Industry Champions
Visa Waiver Program
Following the Paris terrorist attacks, travel
industry urges caution in restricting visa
program; AccorHotels acquires luxury
brands; Airports Council International commits to carbon-neutrality.
Edited by Alex Palmer
12 I Education
The right speaker can make or break an event,
so here are 10 tips for vetting the speaker for
your next meeting or conference. These include selecting a speakers bureau which can
share video clips of potential speakers, and understanding attendees’ expectations.
By Tom Kenyon-Slaney
14 I Management Matters
Learning is a lot like driving a stick shift: First
you understand the basics, then you accelerate and hone skills, then you hit a steady, fast
speed. Leadership has gears too, and requires
meeting your team at their speed, and helping
them accelerate to higher gears.
By Susan Ford Collins
16 I Research
Successful Meetings’ new “2016 Meeting
Trends Survey” finds that almost half of
organizations plan to reduce their food-and-beverage budgets, a third of organizations
plan to host more virtual meetings, and 39
percent expect to increase meeting budgets
in the coming year.