What trends can planners expect o see in the year ahead? What challenges and opportuni-
ties are on the horizon? To help get some
answers to these questions, Successful
Meetings drew on the findings of our own
research as well as data and insights from a
number of industry organizations, getting a
clearer picture of what’s on the horizon for
2018 — and what planners should be doing
to make the most of it.
First, the good news. In Successful
By Alex Palmer
Meetings’ survey of planners about 2018
meeting trends, respondents said they ex-
pect to see more meetings rather than few-
er, with 17 percent of respondents expect-
ing to see more sales meetings (compared
to 4 percent who expect fewer), 18 percent
• Rising costs and heightened focus on security will drive planner behavior in 2018.
• With the right strategies, planners can manage these challenges and enhance their attendees’ experiences at the same time.