If it’s numbers that impress, Madrid does so with aplomb. ;is captivating Spanish metropolis, which attracted 8. 8 million visitors last year alone, has
secured a ;;h place spot on the International Congress
and Convention Association (ICCA)’s latest rankings of
top meetings cities worldwide for the 14,000 meetings
that it attracts each year.
;e 2017 MICE events calendar includes some
impressively high-pro;le programs: the World ATM
Congress, for example, which has selected Madrid as its
host city for the ;;h time, and both the European
Congress of Medical Oncology and Annual European
Congress of Rheumatology — two prominent healthcare
industry conferences that are 20,000 attendees strong.
Certainly, it helps that Madrid holds high standing in
the international business arena. ;e city is home to
2,000 multinational companies; excels in industries
including aerospace, biotechnology, and healthcare;
and serves as a business gateway connection between
Europe and Latin America.
As such, Madrid is well suited to the spotlight — and
has four major convention and congress centers primed
to host business events of all kinds. ;e largest, the
IFEMA, is just three minutes’ ride by metro train from
the Madrid-Barajas Airport, which services direct
;ights to and from 174 destinations around the globe.
;at extensive subway system — with 301 stations in
total — is the second-largest in Europe, making it easy
for groups to move throughout the city; that means
they’ll move from tradeshow to tapas bar to tarmac
with ease. It also provides quick and easy access to their
host hotels — of which Madrid has ample selection:
243 three- to ;ve-star properties that expertly
accommodate the one million business travelers that
Madrid welcomes each year.
For planners, the welcome begins with the Madrid
Convention Bureau ( www.esmadrid.com/mcb/en),
which provides comprehensive program support,
including site visits, venue selection assistance, and
event promotion. But for everyone, the real welcome
comes from the Madrileñians, renowned for their
warmth, vivacity, and spirit—which bring business
programs to life in ways that simply elude measure.
FOR MORE INFORMATION, CONTACT:
Madrid Convention Bureau
Plaza Mayor, 27
28012 Madrid, Spain
Tel. + 34 91 758 55 28
FOR MICE EVENTS, SPAIN’S CAPITAL CITY TAKES
Out, About—and Amazed
From the oldest restaurant in the world to the most talked-about, avante garde nightlife
spots, attendees will be awed by all there is to see and do in Madrid.
• 71 museums, including the world-renowned Prado Museum with 10,00 works of art
• 17,200 dining and nightlife establishments — 14 that are Michelin starred
• 172 parks and gardens, making Madrid the 2nd “greenest” city in the world
• 46,267 shops
• 30 golf courses
• 53 theaters
• 6 UNESCO Heritage Sites in close proximity, including Segovia and the monument-
rich walled city of Toledo.
Summer Cooking Class
Novotel Madrid Center
IFEMA World ATM Congress