The success of an event can largely depend on how effective and appro- priate the presenter is, so selecting the
right person can be a major decision. With
the large number of conferences and events
happening all across the industry, it is important to keep them as engaging and memorable as possible (according to Engaging
Events, 53 percent of event professionals
believe that attendees want high interaction
with speakers at their events).
This is why having effective speakers that
can keep the audience members on the edge
of their seats is vital to the success of the
event. With this in mind, there are five major elements that a planner should consider
while evaluating their speaker candidates.
One way you can spot an effective event
speaker is their ability to captivate the audience with their overall presence.
For instance, a speaker who demonstrates
confidence, wit, humor, and a welcoming demeanor typically gets the attention of the attendees, compared to someone who is more
monotone and focuses solely on delivering
The former group of traits, paired with a
powerful and articulate voice, are likely to
grab the attention of the audience.
ENGAGES THROUGH STORYTELLING
Another important trait is that the speaker
uses storytelling to engage with event attendees. You cannot expect to make an event or
conference successful without winning the
hearts of those attending it.
A great speaker will incorporate a conversational style and make use of engaging stories to connect with the audience. Speakers
that provide small anecdotes from their personal experience and connect these to their
keynote speech are simply more memorable.
When the audience can connect with the
speaker based on their own personal experience, there is a high chance the speaker will
have the audience’s full concentration.
MOTIVATES TO TAKE ACTION
An effective guest speaker should be able
to motivate and inspire the attendees with
a powerful thought process and bind them
with a high-energy delivery of the content.
Since it is quite common for attendees to
drift off over the course of long events, an ef-
fective guest speaker should be able to keep
attendees on their toes with the highest level
of energy throughout the whole keynote
The expression “content is king” couldn’t be
more accurate in gauging the power of a well-produced or outstanding visual piece.
Event speakers that present highly valuable information to the audience can spark
positive responses and typically get attendees
excited for what else is in store. The information itself, however, isn’t enough to captivate
the audience right away.
An effective guest speaker must be proficient
at understanding the technology he would be
using for presentations and be able to deliver
An old PowerPoint presentation with
standard, bulletpointed text isn’t as effective
as it used to be. Many modern presenters are
starting to utilize interactive and digital platforms such as high-quality video displays and
virtual reality systems.
Also, knowledge of the technology that will
be used for the keynote may be helpful in
case something goes wrong in the middle of
the presentation. ■
BY MARK VELARGA
■ The five traits of a strong keynote presenter
How to Spot an Effective Guest Speaker
Mark Velarga is the head of marketing at Locus Displays, one of the fastest growing e-commerce trade show display and booth manufacturers in North America.