Greater Focus on Experiences
Making meetings and incentives more
experiential has become increasingly
common for many planners, according
to Hugh Riley, secretary general of the
Caribbean Tourism Organization (CTO).
“In the Caribbean, we pay a great deal of
attention to the fact that many U.S. groups
sell their participants on the idea of having
an experience which the individuals by
themselves could not easily duplicate,”
he said. “That’s important, because the
individuals might well have visited the
destination on their own in the past, so
the group experience has to be completely
different. It must be a sort of ‘been there but
have never done that’ scenario.”
Indeed, the demand for truly authentic
experiences continues to grow, Riley said.
“The trend nowadays is to uncover the
secrets from locals,” he explained. “We can
show you where to get the best tasting foods,
the most intriguing traditions, the funniest
legends, the coolest spots and the most
Top Meeting & Incentive
Trends in the Region
Industry leaders weigh in on MICE essentials in the region.
To achieve success in the meeting and incentive segment, planners must stay on top of an array of ever-shifting trends. And that’s especially true when dealing with the wide-ranging region that encompasses the
Caribbean, the Bahamas, Bermuda, where diverse destinations provide lots of
opportunities for savvy planners.
These are some of the top trends that are affecting how meetings, incentives,
conferences and exhibitions (MICE) take place in this fast-growing region.
Seven Mile Beach, Grand Cayman