By Dan Rose
The Toolkit for Promoting Events
How to decide which marketing channel
makes sense for your event
The events industry is a tough place to get noticed. Event organizers need all the help they can get when
it comes to promoting their event and ensuring it is a success.
Without a structured and well-executed
promotional strategy, event organizers
will not see their event reach its maximum
potential. With that in mind, our organiza-
tion, Event Insurance Services, created a free
“Toolkit for Promoting Events,” which arms
event organizers with all the knowledge they
need to guarantee their event gets noticed.
This toolkit has been designed to guide
event organizers through pre-event promotion, promotion during the event, and the
ever-important post-event engagement. With
the majority of event organizers using at least
three or four different marketing channels
when promoting their events, knowing which
marketing channels will best reach your audience is the key to ultimate success.
Which Marketing Channel?
Different audiences can be reached in different places, so your first step is to get
to know the audience and discover where
they spend their time online, which social
media channels they use, what publications they read, and whether they are
likely to be responsive to traditional marketing techniques or not. Once you know
which marketing channels you are going
to implement within your strategy, you